University introduces “Klasmeyt Culture” in new marketing initiative

Date Posted: October 25, 2023 at 01:40 PM

Klasmeyt, dito ka na sa AdU! 

The word “klasmeyt” filled the Co Po Ty Hall of the Dr. Carlos Tiu Center for Technology Innovation and Research as the University officially launched its latest marketing campaign rooted on Klasmeyt Culture last October 11. 

The year-long initiative is expected to highlight the stories behind the term klasmeyt which has become a staple endearment among members of the Adamsonian Community. 

“Klasmeyt is not a generic term but a specialized term of endearment to describe someone whose life has been touched and changed for the better by someone connected to Adamson University,” an explanation on the University Website said. 

“The word fosters an immediate feeling of belongingness [and] encapsulates a profound sense of belonging, acceptance, and interconnectedness,” it continued. 

The said values were highlighted in a video presentation capturing the experiences of different members of the Adamsonian Community. 

Among those featured on the said video posted on the University Website are Yes FM DJ Richard Sarmiento (aka Rico Panyero), Adamson Softball Pitching Coach Rizza Bernardino, DZRH Reporter Christian Mano, professional basketball player and current AdU Women’s Basketball Assistant Coach Rodney Brondial and Law alum and current AdU professor Mr. John Joshua Mayuga. 

Meanwhile, among the students featured in the video were Alvaro Luis Madrazo from the College of Law, Coleen Sharmagne Balagtas from the College of Business Administration, Cyrelle Cagampang from the College of Science, Lolita Marietta Giulia Estoya from the College of Pharmacy, and Cassandra Joanne Ildefonso from the College of Nursing. 

This said campaign also carries with it a new set of Adamson merchandise at the University Store and online thru the Adamson Website and Shopee Mall, as well as online tool kits like a desktop wallpaper, social media frame and stickers and Zoom backgrounds. 

The Klasmeyt Culture webpage in the University Website can be accessed through