B.S.B.A. MARKETING MANAGEMENT

B.S.B.A. MARKETING MANAGEMENT
Curriculum Year : 2020
First Year, 1st Semester
Subj No. Subj Code Description Units Pre-requisites Co-requisites
170001 MK111 ESSENTIALS OF MARKETING 3
5312 NSTP1 NSTP 1 3
Electives :
5302 CT111A CMT1
5308 CWT111 CIVIC WELFARE TRAINING SERVICE
4710 PE111 PHYSICAL EDUCATION 1 2
010004 EN110 PURPOSIVE COMMUNICATION 3
080076 HI112 READINGS IN PHILIPPINE HISTORY 3
600001 TH111E SEARCHING FOR GOD IN THE WORLD TODAY 3
130004 BE112 BASIC MICROECONOMICS 3
140035 MG226 THE ENTREPRENEURIAL MIND 3
Total Units : 23
First Year, 2nd Semester
Subj No. Subj Code Description Units Pre-requisites Co-requisites
4505 HU311 ART APPRECIATION 3
080078 PH114 ETHICS 3
040001 MH110 MATHEMATICS IN THE MODERN WORLD 3
140029 MG113 MODERN MANAGEMENT & LABOR RELATIONS 3
4711 PE121 PHYSICAL EDUCATION 2 2 4710
600002 TH121E RESPONDING TO GOD`S CALL BY BECOMING FULLY HUMAN 3 600001
070006 PC110 SCIENCE, TECHNOLOGY AND SOCIETY 3
5321 NSTP2 NSTP 2 3
Electives :
5310 CWT121 CIVIC WELFARE TRAINING SRVCE 2
5304 CT121A CMT2
Total Units : 23
Second Year, 1st Semester
Subj No. Subj Code Description Units Pre-requisites Co-requisites
600003 TH211E CELEBRATING GOD`S PRESENCE AS A CHRISTIAN COMM 3 600002
2031 MK424 DISTRIBUTION MANAGEMENT 3 140029, 170001
290125 IT112 LIVING IN AN IT ERA 3
2014 MK422 MARKETING MANAGEMENT 3 170001
4712 PE211 PHYSICAL EDUCATION 3 2 4711
2030 MK410 PROFESSIONAL SALESMANSHIP 3 170001
4403 HI311 RIZAL'S LIFE & WORKS 3
080077 HI113 THE CONTEMPORARY WORLD 3
Total Units : 23
Second Year, 2nd Semester
Subj No. Subj Code Description Units Pre-requisites Co-requisites
2007 MK421A ADVERTISING 3 2014
1961 MG221 GOOD GOVERNANCE & SOC. RESP. 3 2014
150002 BL311C LAW ON OBLI, CONT & BAS LABOR LAWS 3 140029
4713 PE221 PHYSICAL EDUCATION 4 2 4712
100003 CSE115 PRESENTATION AND GRAPHICS APPLICATION 3
260014 PY111 UNDERSTANDING THE SELF 3
600004 TH221E TRANSFORMING THE WORLD WITH VINCENT DE PAUL 3 600003
0388 MK400 MARKETING MANAGEMENT ELECTIVE 1 3
Electives :
1963 MG410 ENTREPRENEURIAL MANAGEMENT
2035 MK420 FRANCHISING
Total Units : 23
Third Year, 1st Semester
Subj No. Subj Code Description Units Pre-requisites Co-requisites
6652 MH226 BUSINESS STATISTICS 3 040001
2201 TX411 INCOME TAXATION 3
4910 PS221B POLITICS & GOVERNANCE WITH PHILIPPINE CONSTITUTION 3
170002 MK316 PRICING STRATEGY 3 170001
2024 MK323A RETAIL MANAGEMENT 3 2031, 2014
100004 CSE329 STRATEGIC BUSINESS COMM & PRESENTATION 3 100003
0389 MK400 MARKETING MANAGEMENT ELECTIVE 2 3
Electives :
170004MK318 CONSUMER BEHAVIOR
2028 MK325 NEW MARKET DEVELOPMENT
Total Units : 21
Third Year, 2nd Semester
Subj No. Subj Code Description Units Pre-requisites Co-requisites
1924 MG311C HUMAN RESOURCE MANAGEMENT 3 140029
2464 CSE328 MANAGEMENT INFORMATION SYSTEM 3 100003
2020 MK415 MARKETING RESEARCH 1 3 140029, 6652
140044 OM326A OPERATIONS MANAGEMENT TQM W/ EDUC TOUR 3 1961, 140029
010008 EN220 BUSINESS TECHNICAL WRITING 3
1938 MG411B PRODUCT MANAGEMENT 3 170001
0390 MK400 MARKETING ELECTIVE 3 3
Electives :
2027 MK315 COOPERATIVE MARKETING
170006MK425A SERVICES MARKETING
010005FL405 BASIC MANDARIN
Total Units : 21
Fourth Year, 1st Semester
Subj No. Subj Code Description Units Pre-requisites Co-requisites
140043 MG328 BUSINESS ANALYTICS 3 2014
130006 BE321A INTERNATIONAL BUSINESS AND TRADE 3 2014
170003 MK418A MARKETING FEASIBILITY STUDY 3 140029, 140035
2021 MK416 MARKETING RESEARCH 2 3 2020
1914 MG323 STRATEGIC MANAGEMENT 3 170001, 140029
0391 MK400 MARKETING MANAGEMENT ELECTIVE 4 3
Electives :
2033 MK426 SPECIAL TOPICS IN MKTG MGT
2038 MK429 STRATEGIC MKTG MAMAGEMENT
010006FL406 ADVANCED MANDARIN
170005 MK317 E-COMMERCE & INTERNET MARKETING 3 2014
Total Units : 21
Fourth Year, 2nd Semester
Subj No. Subj Code Description Units Pre-requisites Co-requisites
2015 MK423 MARKETING PRACTICUM 6 2021, 1914
Total Units : 6

Professional Course Subjects


BE112 - BASIC MICROECONOMICS Credits: 3

Course Title: BASIC MICROECONOMICS
Course Code BE112
Credit Units 3 Unit/s
Prerequisite
Course Description This course deals primarily with the importance of microeconomics theory and the interaction between demand and supply, economic analysis or the theory of price and output determination, value and distribution. It is also concerned with the study of the economic activities of individual consumers and procedures. It focuses too on the analysis of consumer behavior, production and cost theories, and the different market structures affecting the consumer and the firm.

MG328 - BUSINESS ANALYTICS Credits: 3

Course Title: BUSINESS ANALYTICS
Course Code MG328
Credit Units 3 Unit/s
Prerequisite
MARKETING MANAGEMENT
Course Description This course deals with the extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions. Analytics is more than just analytical methodologies or techniques used in logical analysis. It is a process of transforming data into actions through analysis and insights in the context of organizational decision making and problem solving. It includes a range of activities, including business intelligence, which is comprised of standard and ad hoc reports, queries and alerts; and quantitative methods, including statistical analysis, forecasting/ extrapolation, predictive modeling, optimization and simulation using Excel and Excel add-in software.

MK318 - CONSUMER BEHAVIOR Credits: 3

Course Title: CONSUMER BEHAVIOR
Course Code MK318
Credit Units 3 Unit/s
Prerequisite
Course Description This course is designed to introduce and familiarize students and professors the current, balanced and comprehensive treatment of consumer management behavior. It focuses on the learners with the means of identifying the managerial relevance of the consumer behavioral concepts. Understanding consumer behavior is an important component in the marketing of product and services. The course will equip the student with knowledge and understanding on how marketers should adjust their marketing strategies in creating wholesome relationship with the customer and eventually, develop a marketing mix that will suite consumer perception values.

MK424 - DISTRIBUTION MANAGEMENT Credits: 3

Course Title: DISTRIBUTION MANAGEMENT
Course Code MK424
Credit Units 3 Unit/s
Prerequisite
ESSENTIALS OF MARKETING
MODERN MANAGEMENT & LABOR RELATIONS
Course Description The course covers the principles and functions of distribution management, the roles of marketing channels and physical distribution in the marketing system, the cost implications of management decisions involving distribution. The course aims to crystallize student’s understanding of distribution cost analysis through their involvement in exercises and actual projects in the area of distribution management.

MG410 - ENTREPRENEURIAL MANAGEMENT Credits: 3

Course Title: ENTREPRENEURIAL MANAGEMENT
Course Code MG410
Credit Units 3 Unit/s
Prerequisite
Course Description This course seeks to provide basic knowledge of what is entrepreneurship and what it takes to be a successful entrepreneur. It also includes inculcation of entrepreneurship into the minds of the students as a career option which could help create employment for them and for others. Thus, enlightened, students may be motivated and guided to assess themselves-their personality, temperament, capabilities, needs and aspirations-in terms of an entrepreneurial. This course serves as a positive response to the need for more entrepreneurs to help in the country`s economic development.

MK111 - ESSENTIALS OF MARKETING Credits: 3

Course Title: ESSENTIALS OF MARKETING
Course Code MK111
Credit Units 3 Unit/s
Prerequisite
Course Description This course is designed to introduce formally to students the fundamental marketing concepts and theories needed to run and/or manage a business. In the process, this subject will widen the students’ horizon and strengthen his marketing foundation through various discussions about marketing topics (such as understanding the marketing environment, consumer behavior, product planning, pricing, advertising and promotion and distribution among others, with emphasis on providing superior value and creating a profitable relationship with customers). It will also include the basic knowledge, essential skills, values and competence in handling and performing various marketing functions.

PH114 - ETHICS Credits: 3

Course Title: ETHICS
Course Code PH114
Credit Units 3 Unit/s
Prerequisite
Course Description The course seeks to critically analyze the basic elements and features of ethics, ethical theories and principles with social, political, and personal significance particularly in crafting objective subjective moral judgments. It provides a substantive understanding about a person’s moral responsibility individually and collectively. Furthermore, it balances the general perception between Western and Eastern worldviews, and between masculine and feminine value-judgments in ethics.

MK420 - FRANCHISING Credits: 3

Course Title: FRANCHISING
Course Code MK420
Credit Units 3 Unit/s
Prerequisite
Course Description The course introduces franchising as a method of retail business in which the investor/franchisee makes an investment in the form of a franchise fee in exchange for the right to promote goods, services, and/or processes directly to the public. A franchise usually has a recognizable name or trademark. Franchising involves the integration of independent companies at different levels and in different areas of production and distribution. This integration permits more effective sales and advertising.

TX411 - INCOME TAXATION Credits: 3

Course Title: INCOME TAXATION
Course Code TX411
Credit Units 3 Unit/s
Prerequisite
Course Description This introductory Taxation course is primarily concerned with income taxation. The objective is to develop a working knowledge of the basic principles and rules of the income tax system as these apply to individuals, partnerships and corporations. It covers an overview of the national tax system, and the income taxation of employees and unincorporated businesses and incorporated businesses. It provides the students with knowledge of the capital gains tax, final tax on certain passive income, and the year-end tax. including the minimum corporate income tax, the normal tax, and the improperly accumulated profits tax of corporations and withholding taxes. Tax forms are provided for specific topics discussed.

BE321A - INTERNATIONAL BUSINESS AND TRADE Credits: 3

Course Title: INTERNATIONAL BUSINESS AND TRADE
Course Code BE321A
Credit Units 3 Unit/s
Prerequisite
MARKETING MANAGEMENT
Course Description This subject will familiarize students to the principles, strategies and practices of international business and trade in view of the different environments of various countries.

BL311C - LAW ON OBLI, CONT & BAS LABOR LAWS Credits: 3

Course Title: LAW ON OBLI, CONT & BAS LABOR LAWS
Course Code BL311C
Credit Units 3 Unit/s
Prerequisite
MODERN MANAGEMENT & LABOR RELATIONS
Course Description This course gives the student an understanding of the legal concepts and rules governing the law of obligations and contracts and application of these concepts to practical problems. It involves a discussion of the nature, sources, kinds, and extinguishments of contracts including defective contracts and other miscellaneous topics relevant to the course. This course will also discuss the basic concept of labor laws for the students to gain working knowledge on the said law so that they can protect their rights as employees or their obligations as employers.

CSE328 - MANAGEMENT INFORMATION SYSTEM Credits: 3

Course Title: MANAGEMENT INFORMATION SYSTEM
Course Code CSE328
Credit Units 3 Unit/s
Prerequisite
PRESENTATION AND GRAPHICS
Course Description This course introduces the various information and communications technologies. Students will research and practice using modern productivity applications. Students will examine how information systems are used to solve problems and make better business decisions and apply these concepts to analyze business cases.

MK422 - MARKETING MANAGEMENT Credits: 3

Course Title: MARKETING MANAGEMENT
Course Code MK422
Credit Units 3 Unit/s
Prerequisite
ESSENTIALS OF MARKETING
Course Description This course covers the nature, importance and techniques on sales management. The organization and the different aspects of organizing and strategic planning for selecting applicants for an effective sales force are also emphasized. This also discusses planning for effective marketing.

MK415 - MARKETING RESEARCH 1 Credits: 3

Course Title: MARKETING RESEARCH 1
Course Code MK415
Credit Units 3 Unit/s
Prerequisite
BUSINESS STATISTICS
MODERN MANAGEMENT & LABOR RELATIONS
Course Description This course that deals with the study of the planning, collection and analysis of data relevant to marketing decision making and communicating the results of this analysis to management. It further deals with the function which the consumer, customer and public to the marketer through information that is used to identify and define marketing opportunities and problems; generate, refine and evaluate marketing actions; monitor marketing performance and improve understanding of marketing as a process.

MK416 - MARKETING RESEARCH 2 Credits: 3

Course Title: MARKETING RESEARCH 2
Course Code MK416
Credit Units 3 Unit/s
Prerequisite
MARKETING RESEARCH 1
Course Description This course that deals with the study of the planning, collection and analysis of data relevant to marketing decision making and communicating the results of this analysis to management. It further deals with the function which the consumer, customer and public to the marketer through information that is used to identify and define marketing opportunities and problems; generate, refine and evaluate marketing actions; monitor marketing performance and improve understanding of marketing as a process.

MG113 - MODERN MANAGEMENT & LABOR RELATIONS Credits: 3

Course Title: MODERN MANAGEMENT & LABOR RELATIONS
Course Code MG113
Credit Units 3 Unit/s
Prerequisite
Course Description This course is intended to provide an overview of the six (6) main sections of management, namely: Introduction to modern management, modern management challenges, planning, organizing, influencing, and controlling. It focuses on maximizing student learning of critical management concepts and developing management related skills. The course will introduce primary activities that modern managers perform and discusses the skills that help modern managers to be successful throughout their careers. Major management and social topics like good corporate citizenship, social responsibility, social responsiveness, social responsibility challenges, philanthropy, sustainability, and ethics are emphasized.

MK325 - NEW MARKET DEVELOPMENT Credits: 3

Course Title: NEW MARKET DEVELOPMENT
Course Code MK325
Credit Units 3 Unit/s
Prerequisite
Course Description The course aims to study services which are offered to provide cost effective support to business planning, market forecasts and strategy development (Market Research Reports including Market Essentials; Marketing Consultancy including the Customer Insight style of reporting, and Commercial Due Diligence for financial providers and companies involved in acquisitions and mergers.

OM326A - OPERATIONS MANAGEMENT TQM W/ EDUC TOUR Credits: 3

Course Title: OPERATIONS MANAGEMENT TQM W/ EDUC TOUR
Course Code OM326A
Credit Units 3 Unit/s
Prerequisite
GOOD GOVERNANCE & SOC. RESP.
MODERN MANAGEMENT & LABOR RELATIONS
Course Description This course design to help students to introduce the basic framework, scope, and management of activities involved in operations management, the complexities of operations and appreciate the strategic importance of operations management. It will give way to developed and improved the learner’s decision-making skills, problem-solving and technical aspect. Moreover, this facilitates students appreciate, understand and critically appraise strategic decision making relating to operations management in both the manufacturing and services sectors. Furthermore, it comprises the following learning’s in the field of forecasting, capacity planning and scheduling, global competition and competitive advantage, innovation, process selection and facility layout, product and service design, MRP and ERP, JIT and lean operations, and master scheduling. Cases will also be used to illustrate and apply the basic production and operations concepts and tools commonly used in business organizations.

CSE115 - PRESENTATION AND GRAPHICS APPLICATION Credits: 3

Course Title: PRESENTATION AND GRAPHICS APPLICATION
Course Code CSE115
Credit Units 3 Unit/s
Prerequisite
Course Description This course introduces the principles of design in creating and preparing graphical presentation images using Adobe Photoshop. It will enable the students to explore the communication of ideas through the process and techniques of graphic design and illustration. Emphasis is on the use of computer Application for creative expression guided by the design principles to come up with a business promotional materials such as flyer, leaflet or a brochure. As such, imagination will be challenged and creative skills will be expanded.

MK316 - PRICING STRATEGY Credits: 3

Course Title: PRICING STRATEGY
Course Code MK316
Credit Units 3 Unit/s
Prerequisite
ESSENTIALS OF MARKETING
Course Description This course is designed to teach students the essential concepts and procedures in pricing. It also prepares students to address strategic and tactical pricing issues and to identify profit-boosting changes in pricing practices across a range of professional contexts. Topics covered include strategic pricing, economic value, price and value communication, price structure, pricing policy, price level, price competition, measurement of price sensitivity and financial analysis.

MG411B - PRODUCT MANAGEMENT Credits: 3

Course Title: PRODUCT MANAGEMENT
Course Code MG411B
Credit Units 3 Unit/s
Prerequisite
ESSENTIALS OF MARKETING
Course Description The course discusses product management typically deals with all of the end-to-end aspects of a product or product line including product profitability, the role may be split with closely related functions Product marketing, program management, and project management.

MK410 - PROFESSIONAL SALESMANSHIP Credits: 3

Course Title: PROFESSIONAL SALESMANSHIP
Course Code MK410
Credit Units 3 Unit/s
Prerequisite
ESSENTIALS OF MARKETING
Course Description This course relates to the principles of sales management functions. The subject covers the functions and methods of recruiting, selecting, training, motivating, equipping, compensating, controlling, and supervising salesmen. Understand the nature of the scope of work of an executive responsible for group sales persons tasked to promote and sell a particular product; understand and discover new selling techniques in a highly competitive and technologically advanced marketing environment. The student will learn to prepare a sales program for a given product, beginning with the launching stage until the full cycle has been completed, integrating therein his social responsibilities towards consumers and other sectors of society.

MK323A - RETAIL MANAGEMENT Credits: 3

Course Title: RETAIL MANAGEMENT
Course Code MK323A
Credit Units 3 Unit/s
Prerequisite
DISTRIBUTION MANAGEMENT
MARKETING MANAGEMENT
Course Description This course provides the student with a comprehensive view of retailing and an application of marketing concepts in a practical retail managerial environment. We will analyze current multi-channel retail strategies among bricks-and-mortar and web-based firms. Retailing is changing today, and the successful business will know how to identify, adapt, and plan with the changes, without moving away from its core competencies. We will consider: the development of a retail format and its strategy, the analysis of a target market, demographic analysis related to site selection, retail personnel issues, and category management. Buying, financial analysis, and pricing will also be investigated.

CSE329 - STRATEGIC BUSINESS COMM & PRESENTATION Credits: 3

Course Title: STRATEGIC BUSINESS COMM & PRESENTATION
Course Code CSE329
Credit Units 3 Unit/s
Prerequisite
PRESENTATION AND GRAPHICS
Course Description This course offers critical knowledge about the complexities of modern communication in business. During this course, the students will learn how to plan, write and review variety of business communications vehicles. They will have the opportunity to develop and practice their critical thinking and analysis, research, writing, editing and presentation and feedback skills.

MK429 - STRATEGIC MKTG MANAGEMENT Credits: 3

Course Title: STRATEGIC MKTG MANAGEMENT
Course Code MK429
Credit Units 3 Unit/s
Prerequisite
Course Description The course introduces students to the process of developing and managing marketing strategy, examining how firms create and sustain customer value—from market analysis and product positioning to communications and channel systems design.

HI113 - THE CONTEMPORARY WORLD Credits: 3

Course Title: THE CONTEMPORARY WORLD
Course Code HI113
Credit Units 3 Unit/s
Prerequisite
Course Description The course introduces students to the contemporary world by examining the multifaceted phenomenon of globalization. Using the various disciplines of the social sciences, it examines the economic, social, political, technological, and other transformations that have created an increasing awareness of the interconnectedness of people and places around the globe. At the end of this course, students are expected to engage in various debates of global governance, development, and sustainability.

MG226 - THE ENTREPRENEURIAL MIND Credits: 3

Course Title: THE ENTREPRENEURIAL MIND
Course Code MG226
Credit Units 3 Unit/s
Prerequisite
Course Description This course introduces the student to entrepreneurial thought and the process for innovation and idea generation. Students begin to develop their own entrepreneurial mindset and the business skills essential to the entrepreneurial experience. Students are introduced to the basics of business and challenged to think creatively about forming businesses or designing products to solve customer problems and address unmet needs in the commercial and social arenas. Through experiential learning, case studies, business writing assignments, and creative thinking exercises, students will develop a disciplined thought process for starting and running their own enterprise.

General Education subjects


MK421A - ADVERTISING Credits: 3

Course Title: ADVERTISING
Course Code MK421A
Credit Units 3 Unit/s
Prerequisite
MARKETING MANAGEMENT
Course Description This course is designed to help students understand, analyze and appreciate Integrated Marketing communications and Advertising as business strategies including how to achieve marketing objectives through different campaigns that coordinates with marketing, advertising, and promotions. And it provided the necessary introduction to information about planning, implementing, and assessing of a comprehensive marketing plan that can help individuals to appreciate marketing components and interconnected relationships for an Integrated Marketing Communications and Advertising plans.

HU311 - ART APPRECIATION Credits: 3

Course Title: ART APPRECIATION
Course Code HU311
Credit Units 3 Unit/s
Prerequisite
Course Description The study is primarily designed to assist student in better understanding of humanities; the origin, meaning and importance of arts; how arts is incorporated in our desire for understanding the nature and essence of human expression; how arts is a tool in achieving total human development and the development and richness of Philippine culture and arts.

TH211E - CELEBRATING GOD`S PRESENCE AS A CHRISTIAN COMM Credits: 3

Course Title: CELEBRATING GOD`S PRESENCE AS A CHRISTIAN COMM
Course Code TH211E
Credit Units 3 Unit/s
Prerequisite
RESPONDING TO GOD`S CALL BY BECOMING FULLY HUMAN
Course Description In this third of a series of “Faith Journey towards Social Transformation,” Theology III re-tells the story of the pilgrim people of God – the Church – beginning with Jesus of Nazareth and his work on the “reign of God, with his community of disciples, and the community’s journey through history. The course shows how the community of Jesus’ disciples today proclaims in the words and deeds the liberating message of Jesus by being relevant in its mission of evangelization in the context of the “Church of the Poor”. St. Vincent de Paul is an important figure in the missionary work of the church with the underprivileged sectors of society. From this understanding of a church that is in solidarity with humanity, especially the poor, the course explains the sacrament as celebrations of God’s active presence and as challenges for the Church to give witness to its being a sacrament of Christ’s saving grace and unity in the world. (Prerequisites: TH111E”Searching for God” and TH121E “Responding to God’s Call”; course equivalent in the 2008 curriculum – “Church and Sacraments”)

CWT111 - CIVIC WELFARE TRAINING SERVICE 1 Credits: 3

Course Title: CIVIC WELFARE TRAINING SERVICE 1
Course Code CWT111
Credit Units 3 Unit/s
Prerequisite
Course Description “The Civic Welfare Training Service refers to the program component or activities contributory to the general welfare and the betterment of life for the members of the community or the enhancement of its facilities, especially those devoted to improving health, education, environment, entrepreneurship, safety, recreation and moral of the citizenry and other welfare services; (Sec. 3, D of the Republic Act No. 9163) In this program, lectures and participatory discussions on the aforementioned topics are highlighted in order for students to be equipped with the necessary knowledge in preparation for the actual community involvement.

CWT121 - CIVIC WELFARE TRAINING SRVCE 2 Credits: 3

Course Title: CIVIC WELFARE TRAINING SRVCE 2
Course Code CWT121
Credit Units 3 Unit/s
Prerequisite
Course Description “The Civic Welfare Training Service refers to the program component or activities contributory to the general welfare and the betterment of life for the members of the community or the enhancement of its facilities, especially those devoted to improving health, education, environment, entrepreneurship, safety, recreation and moral of the citizenry and other welfare services; (Sec. 3, D of the Republic Act No. 9163) In this program, the students are given the opportunity to plan, implement and experience the fundamental learnings acquired during their CWTS 1 program to the adopted community under the supervision of NSTP instructors.

CT111A - CMT1 Credits: 3

Course Title: CMT1
Course Code CT111A
Credit Units 3 Unit/s
Prerequisite
Course Description “The Reserve Officers’ Training Corps refers to the program component, institutionalized under Sections 38 and 39 of Republic Act No. 7077, designed to provide military training to tertiary level students in order to motivate, train, organize and mobilize them for national defense preparedness;” (Sec. 3, A of the Republic Act No. 9163) This program is designed to provide basic information through lectures and seminars on acquiring military discipline and general orientation on military science/trainings.

CT121A - CMT2 Credits: 3

Course Title: CMT2
Course Code CT121A
Credit Units 3 Unit/s
Prerequisite
Course Description “The Reserve Officers’ Training Corps refers to the program component, institutionalized under Sections 38 and 39 of Republic Act No. 7077, designed to provide military training to tertiary level students in order to motivate, train, organize and mobilize them for national defense preparedness;” (Sec. 3, A of the Republic Act No. 9163) In this program, students are introduced to naval operations and specific programs. They are also given opportunity to experience shipboard familiarization, drills and ceremonies.

MK315 - COOPERATIVE MARKETING Credits: 3

Course Title: COOPERATIVE MARKETING
Course Code MK315
Credit Units 3 Unit/s
Prerequisite
Course Description This course outlines the process of organizing and financing the cooperative business. It represents the most important elements to consider when forming a cooperative. It lists what special expertise is necessary and where to look for help. This study has been broadened to include non-farm cooperative applications.

MG221 - GOOD GOVERNANCE & SOC. RESP. Credits: 3

Course Title: GOOD GOVERNANCE & SOC. RESP.
Course Code MG221
Credit Units 3 Unit/s
Prerequisite
MARKETING MANAGEMENT
Course Description This course introduces a strategic social responsibility framework that addresses the role of business in society. It describes social responsibility as the extent to which a business adopts a strategic focus for fulfilling the economic, legal, ethical, and philanthropic responsibilities expected by all its stakeholders. An emphasis is given on decision-making approach to ethics and provides strong pedagogical support for the students. This will help business students understand and appreciate concerns about business ethics, social auditing, corporate social responsibility, corporate governance, sustainability, and a host of other factors involving a global perspective for today’s business leaders. It is also aimed to prepare future managers and aspiring business leaders for dealing and resolving complex moral problems that affect commercial transactions and fiduciary relationships of people in business organizations.

MG311C - HUMAN RESOURCE MANAGEMENT Credits: 3

Course Title: HUMAN RESOURCE MANAGEMENT
Course Code MG311C
Credit Units 3 Unit/s
Prerequisite
MODERN MANAGEMENT & LABOR RELATIONS
Course Description This course deals with the fundamentals of human resource management in organizations. This includes demographic and social change, ethics in HRM, managing diversity, the contribution of HRM in improving productivity, career development and mentoring. It also tackles the role of human resource management in society, the economy, and the firm.

MK423 - MARKETING PRACTICUM Credits: 6

Course Title: MARKETING PRACTICUM
Course Code MK423
Credit Units 6 Unit/s
Prerequisite
MARKETING RESEARCH 2
STRATEGIC MANAGEMENT
Course Description Marketing and Management Practicum is a one semester term course combining classroom instruction with specific period of on-the-job training in Marketing and Management occupations related to the student's career goal. OJT companies are selected to coordinate the learning experiences provided on the job. Training plans are developed cooperatively by the department chair or practicum adviser with the OJT Company to ensure the development of required competencies. OJT positions must be sought and held in the fields of Business Management and Administration and Marketing Sales & Services.

MH110 - MATHEMATICS IN THE MODERN WORLD Credits: 3

Course Title: MATHEMATICS IN THE MODERN WORLD
Course Code MH110
Credit Units 3 Unit/s
Prerequisite
Course Description This course focuses on the discussion of the nature of Mathematics leading to aesthetic, social, practical, and intellectual dimensions. It includes the study of the nature of Mathematics and the diversified tools for understanding and dealing with the various aspects of everyday living such mathematics of finance, voting and apportionment, problem solving, logic, linear programming, graph theory and statistics.

PE111 - PHYSICAL EDUCATION 1 Credits: 2

Course Title: PHYSICAL EDUCATION 1
Course Code PE111
Credit Units 2 Unit/s
Prerequisite
Course Description This course was designed for the students of Physical Education 1 to discover their strengths and weaknesses through diagnostic physical fitness testing and appropriate conditioning exercises. It also included a follow-up study of gymnastics such as the basic fundamental positions, free hand exercises, routines and stunts performances for self-testing activities. Different exercise programs were also provided to help strengthen the fitness level of the students.

PE121 - PHYSICAL EDUCATION 2 Credits: 2

Course Title: PHYSICAL EDUCATION 2
Course Code PE121
Credit Units 2 Unit/s
Prerequisite
PHYSICAL EDUCATION 1
Course Description This course was designed to develop the skills of students in dances through a planned organization of a pattern of rhythmic movements. Furthermore, this course accounts for the historical development of Philippine and Foreign Folkdances and Social dances which reflect the unique culture of people.

PE211 - PHYSICAL EDUCATION 3 Credits: 2

Course Title: PHYSICAL EDUCATION 3
Course Code PE211
Credit Units 2 Unit/s
Prerequisite
PHYSICAL EDUCATION 2
Course Description This course was designed for the students to acquire knowledge and understanding of the concepts of different individual and dual sports such as Badminton and Arnis. It also covers the brief history, equipment, players, basic skills, officials, and the rules of the games needed in the actual games.

PE221 - PHYSICAL EDUCATION 4 Credits: 2

Course Title: PHYSICAL EDUCATION 4
Course Code PE221
Credit Units 2 Unit/s
Prerequisite
PHYSICAL EDUCATION 3
Course Description The course is geared towards the students’ better understanding of the concepts, skills and rules of different teamsports such as basketball and volleyball which can be played as competitive sports and for entertainment. The different activities help them raise their levels of proficiency in the execution of the different skills to play the sports better.

PS221B - POLITICS & GOVERNANCE WITH PHILIPPINE CONSTITUTION Credits: 3

Course Title: POLITICS & GOVERNANCE WITH PHILIPPINE CONSTITUTION
Course Code PS221B
Credit Units 3 Unit/s
Prerequisite
Course Description This course offers an academic and disciplinary understanding of politics. Basic concepts, principles and theories will be introduced as tools of analysis for further discussions on political actors, systems, institutions, processes and the over-all dynamics of Philippine politics, and how it translates-operates into governance. With the course’s aim to provide politico-civic knowledge to students, it thus offers the study of the 1987 Philippine Constitution; its historical evolution, essential provisions and manners of amendment. As part of the course integration, case studies and important readings/literatures on Philippine politics and governance will be introduced to correlate/apply basic concepts, principles and theories learned from the outlined topic selections.

EN110 - PURPOSIVE COMMUNICATION Credits: 3

Course Title: PURPOSIVE COMMUNICATION
Course Code EN110
Credit Units 3 Unit/s
Prerequisite
Course Description Purposive Communication is one of the general education courses in the tertiary level put into effect by the full implementation of K-12. It is a three-unit course designed to enhance students’ speaking, writing and presenting skills for multicultural audience in a local and global context. These skills are simulated in advanced academic setting with the use of technological advancements. It aims to initiate activities that enable students to practice strategies of communication with a clear purpose and audience in mind, guided by the criteria of effective strategies and appropriate language. At the end of the course, students are expected to possess communication skills and techniques used by active and effective politicians, business leaders, dignitaries, sports luminaries, teachers, industry players and even church influencers with critical and analytical mindset and fundamentals of persuasion to convey messages responsibly.

HI112 - READINGS IN PHILIPPINE HISTORY Credits: 3

Course Title: READINGS IN PHILIPPINE HISTORY
Course Code HI112
Credit Units 3 Unit/s
Prerequisite
Course Description Philippine History viewed from the lens of selected primary sources in different period, analysis and interpretation and interpretation. The course aims to expose students to different facets of Philippine History through the lens of eyewitnesses. Rather than rely on secondary material such as textbooks, which is the usual approach in teaching Philippine history, different types of primary sources will be used-written (qualitative and quantitative), oral, visual, audio-visual, digital-covering various aspects of Philippines life (political, economic, social, cultural). Student are expected to analyze the selected reading contextually and in terms of content (stated and implied). The end goal is to enable students to understand and appreciate our rich past by deriving insights from those who were actually present at the time of the event. Contextual analysis considers the following: (i) the historical context of the source (time and place it was written and the situation at the time), (ii) the author’s background, intent (to the extent discernible), and authority on the subject; and (iii) the source’s relevance and meaning today. Content analysis, on the other hand, applies appropriate techniques depending on the type of source (written, oral, visual). In the process students will be asked, for example, to identify the author’s main argument or thesis, compare points of view, identify bias, and evaluate the author’s claims based on the evidence presented or other available evidence at the time. The course will guide the students through their reading and analysis of the texts and require them to write reaction essays of varied length and present their ideas in other ways (debate format, power point presentation, letter to the author of the source, etc.)

TH121E - RESPONDING TO GOD`S CALL BY BECOMING FULLY HUMAN Credits: 3

Course Title: RESPONDING TO GOD`S CALL BY BECOMING FULLY HUMAN
Course Code TH121E
Credit Units 3 Unit/s
Prerequisite
SEARCHING FOR GOD IN THE WORLD TODAY
Course Description This course is second in the series of the “Faith Journey towards Social Transformation.” Using the methodology of “see-discern-act/pray,” the course deals with what it means to be truly and fully human from a Christian perspective. This is our way of responding to the invitation of God- in-Jesus whose Spirit is ever-present and active in the world, as we have seen in Theology I. In particular, the course focuses on virtues or good habits in our personal and social living from the Christian understanding of the human person. The course tackles themes like “creation,” the human as image of God, “body and soul” , “male and female,” “freedom, grace and sin,” “the individual and the community,” “suffering and the goodness of God,” and “ultimate destiny.” As disciples of Jesus of Nazareth the virtuous person, and with St. Vincent de Paul as inspiration for a virtuous life, a special feature of this course is the retrieval and revitalization of Filipino and Asian virtues as resources for becoming good persons who are rooted in our cultures and socially involved in our communities. (Prerequisite: TH111E “Searching for God”; course equivalent in the 2008 curriculum – “Moral Theology with Social Teachings of the Church”)

HI311 - RIZAL'S LIFE & WORKS Credits: 3

Course Title: RIZAL'S LIFE & WORKS
Course Code HI311
Credit Units 3 Unit/s
Prerequisite
Course Description The Subject is a discussion of the life of Jose Rizal from his early childhood period until his death. This includes a thorough discussion of his novels and his other works. This course aims to show how Rizal influence students to be as patriotic as him, This is also to make Rizal our symbol of pride and a role model in life.

PC110 - SCIENCE, TECHNOLOGY AND SOCIETY Credits: 3

Course Title: SCIENCE, TECHNOLOGY AND SOCIETY
Course Code PC110
Credit Units 3 Unit/s
Prerequisite
Course Description The course deals with the interactions between science, technology and society that influenced the development in each of them. This interdisciplinary course engages students to confront the realities brought about by science and technology in society. It seeks to instil reflective knowledge in the students that they are able to live the good life and display ethical decision making in the face of scientific and technological advancement.

TH111E - SEARCHING FOR GOD IN THE WORLD TODAY Credits: 3

Course Title: SEARCHING FOR GOD IN THE WORLD TODAY
Course Code TH111E
Credit Units 3 Unit/s
Prerequisite
Course Description The series of courses on “Faith Journey Towards Social Transformation”, using the methodology of “see-discern-act/pray”, begins with this course – “Searching for God in the World Today.” This course elaborates, first, the Christian theme of “Revelation” as the active presence of God in and through human experiences and who continually offers fullness of life and love (“salvation). The quest for God in the ordinary, everyday life and historical, social events is testified and narrated in the Hebrew and Christian Bible. The nucleus of God’s story with humanity and the whole creation is Jesus of Nazareth, who Christians profess, is the definitive and unique bearer of God’s offer of fullness of life. Through his proclamation of “the reign or Kingdom of God” in words and deeds, Jesus showed God’s unconditional love and commitment, especially to the “least, the last, and the lost.” This course also introduces the patron saint of Adamson University – St. Vincent de Paul; he discovered the face of God-in-Jesus among the poor and marginalized people. In the process of this course, we are invited to be mindful of God’s presence in our own lives, the lives of other people and of the community of seekers of faith. (course equivalent in the 2008 curriculum – “Jesus Fullness of Divine Revelation”)

MK426 - SPECIAL TOPICS IN MKTG MGT Credits: 3

Course Title: SPECIAL TOPICS IN MKTG MGT
Course Code MK426
Credit Units 3 Unit/s
Prerequisite
Course Description This course deals with exploring specific contemporary and significant issues and topics in the field of marketing. Students will understand the types of issues influencing the practice of marketing presented by major societal forces such as information technology, increasing competition, globalization and growing consumer power at the industry and organizational levels. This course will consider recent developments in marketing practice and develop critical understanding of contemporary concepts and practices of marketing. Special topics courses include courses that address a current or timely topic, that are in a "pilot" phase before being offered on an ongoing basis, or that are known to be one time offerings. Special topics course offerings can vary every semester. Topics covered include marketing automation, programmatic advertising, content marketing, product customization, dynamic pricing and growth hacking.

MG323 - STRATEGIC MANAGEMENT Credits: 3

Course Title: STRATEGIC MANAGEMENT
Course Code MG323
Credit Units 3 Unit/s
Prerequisite
ESSENTIALS OF MARKETING
MODERN MANAGEMENT & LABOR RELATIONS
Course Description This course is designed to introduce strategies in the framework, scope and management of activities involved in operations management. It focuses not only on the core tools of operations management but also in the key themes around strategy, globalization, supply, services, innovation and sustainability. This will facilitate the students to set business direction and design world class operation capabilities both in the manufacturing and service sectors

TH221E - TRANSFORMING THE WORLD WITH VINCENT DE PAUL Credits: 3

Course Title: TRANSFORMING THE WORLD WITH VINCENT DE PAUL
Course Code TH221E
Credit Units 3 Unit/s
Prerequisite
CELEBRATING GOD`S PRESENCE AS A CHRISTIAN COMM
Course Description The course is the last in the series of the “Faith Journey towards Social Transformation”. “Transforming the World with Vincent de Paul” is designed within the context whereby people face new challenges brought about by scientific and technological advancements, along with the issues and problems that these bring to persons, families, communities and societies. As we cannot put new wine into old wineskins, we need new perspectives and approaches to new challenges. These new ways of understanding and new solutions must still be grounded in the values of the Reign of God that Jesus Christ proclaimed, guided by the social tradition of the Catholic Church, and most especially in the spirit of St. Vincent de Paul who promoted what we may call today “systemic change”. Social concerns include globalization and cultures, migration or contemporary human mobility, computer-mediated communications, governance, health and wellness, and the ecological system. Distinct from other courses in the university that teach philosophy-based ethics, this course offers the theological ethical social foundations and principles, particularly the option for the poor and the margins, towards a networked world embraced with charity and justice. (Prerequisites: TH111C “Searching for God”, TH121C “Responding to God’s Call”, and TH211C “Celebrating God’s Presence”; course equivalent in the 2008 curriculum – “Vincentian Studies”)

PY111 - UNDERSTANDING THE SELF Credits: 3

Course Title: UNDERSTANDING THE SELF
Course Code PY111
Credit Units 3 Unit/s
Prerequisite
Course Description This course provides training on goal setting, self-assessment and monitoring skill, time management strategies and communicative competence for general and academic purposes. Lessons and activities emphasize grammar and presentation skills development particular in academic setting such as data gathering interpretation of facts and figures.

Online Enrollment Procedures


Contact Information

Office of the University Registrar
Adamson University
900 San Marcelino Street, Ermita, Manila 1000.

Tel. Nos. 8525-7013
524-2011 (extension 129, 100, 133)
Fax No.: 8522-5526

Email: registrar@adamson.edu.ph