B.S.B.A. MARKETING MANAGEMENT W/ SPEC IN DIGITAL MARKETING

Curriculum Year 2024

First Year, 1st Semester
Subj No. Subj Code Description Units Pre-requisites Co-requisites
130004 BE112 BASIC MICROECONOMICS 3
170001 MK111 ESSENTIALS OF MARKETING 3
090002 PE111C PATHFIT1: MOVEMENT COMPETENCY TRAINING 2
010004 EN110 PURPOSIVE COMMUNICATION 3
080076 HI112 READINGS IN PHILIPPINE HISTORY 3
600001 TH111E SEARCHING FOR GOD IN THE WORLD TODAY 3
140035 MG226 THE ENTREPRENEURIAL MIND 3
5312 NSTP1 NSTP 1 3
Electives :
5308 CWT111 CIVIC WELFARE TRAINING SERVICE
5302 CT111A CMT1
Total Units : 23
First Year, 2nd Semester
Subj No. Subj Code Description Units Pre-requisites Co-requisites
4505 HU311 ART APPRECIATION 3
070006 PC110 SCIENCE, TECHNOLOGY AND SOCIETY 3
600002 TH121E RESPONDING TO GOD`S CALL BY BECOMING FULLY HUMAN 3 600001
090003 PE121C PATHFIT2: EXERCISE-BASED FITNESS ACTIVITIES 2
040001 MH110 MATHEMATICS IN THE MODERN WORLD 3
140046 MK121L ADVANCED MARKETING (WITH INBOUND MARKETING) LAB 1 170001
140045 MK121 ADVANCED MARKETING (WITH INBOUND MARKETING) LEC 2 170001
140029 MG113 MODERN MANAGEMENT & LABOR RELATIONS 3
100003 CSE115 PRESENTATION AND GRAPHICS APPLICATION 3
5321 NSTP2 NSTP 2 3
Electives :
5310 CWT121 CIVIC WELFARE TRAINING SRVCE 2
5304 CT121A CMT2
Total Units : 26
Second Year, 1st Semester
Subj No. Subj Code Description Units Pre-requisites Co-requisites
600003 TH211E CELEBRATING GOD`S PRESENCE AS A CHRISTIAN COMM 3 600002
4403 HI311 RIZAL'S LIFE & WORKS 3
140050 MK212L CUSTOMER RELATIONS MANAGEMENT LAB 1 170001
140049 MK212 CUSTOMER RELATIONS MANAGEMENT LEC 2 170001
140048 MK211L PROFESSIONAL SALESMANSHIP (W/ INBOUND SALES) LAB 1 170001
140047 MK211 PROFESSIONAL SALESMANSHIP (W/ INBOUND SALES) LEC 2 170001
090004 PE211C PATHFIT3:DANCE 2
2014 MK422 MARKETING MANAGEMENT 3 170001
290125 IT112 LIVING IN AN IT ERA 3
2031 MK424 DISTRIBUTION MANAGEMENT 3 140029, 170001
080077 HI113 THE CONTEMPORARY WORLD 3
Total Units : 26
Second Year, 2nd Semester
Subj No. Subj Code Description Units Pre-requisites Co-requisites
140051 MK224 INTEGRATED DIGITAL ADVERTISING LEC 2
140052 MK224L INTEGRATED DIGITAL ADVERTISING LAB 1
140072 OM326B OPERATIONS MANAGEMENT TQM 3
150002 BL311C LAW ON OBLI, CONT & BAS LABOR LAWS 3
090005 PE221C PATHFIT4:SPORTS 2
080078 PH114 ETHICS 3
260014 PY111 UNDERSTANDING THE SELF 3
600004 TH221E TRANSFORMING THE WORLD WITH VINCENT DE PAUL 3
0388 MK400 MARKETING MANAGEMENT ELECTIVE 1 3
Electives :
1963 MG410 ENTREPRENEURIAL MANAGEMENT
2035 MK420 FRANCHISING
Total Units : 23
Third Year, 1st Semester
Subj No. Subj Code Description Units Pre-requisites Co-requisites
6652 MH226 BUSINESS STATISTICS 3 040001
2201 TX411 INCOME TAXATION 3
4910 PS221B POLITICS & GOVERNANCE WITH PHILIPPINE CONSTITUTION 3
170002 MK316 PRICING STRATEGY 3 170001
2024 MK323A RETAIL MANAGEMENT 3 2031, 2014
1924 MG311C HUMAN RESOURCE MANAGEMENT 3 140029
0389 MK400 MARKETING MANAGEMENT ELECTIVE 2 3
Electives :
170004MK318 CONSUMER BEHAVIOR
2029 MK326 ENVIRONMENTAL MARKETING
Total Units : 21
Third Year, 2nd Semester
Subj No. Subj Code Description Units Pre-requisites Co-requisites
130006 BE321A INTERNATIONAL BUSINESS AND TRADE 3 2014
140059 CSE328A MANAGING TECHNOLOGY 3 100003
2020 MK415 MARKETING RESEARCH 1 3 140029, 6652, 170001
170003 MK418A MARKETING FEASIBILITY STUDY 3 140029, 6652, 2014
010008 EN220 BUSINESS TECHNICAL WRITING 3
140060 CSE329A CORPORATE BUSINESS REVIEWS & PRESENTATION 3 100003
0390 MK400 MARKETING ELECTIVE 3 3
Electives :
010005FL405 BASIC MANDARIN
Total Units : 21
Fourth Year, 1st Semester
Subj No. Subj Code Description Units Pre-requisites Co-requisites
170008 MK327A PRODUCT MANAGEMENT LEC 2 170001, 2014
170009 MK327AL PRODUCT MANAGEMENT LAB 1 170001, 2014
140065 MG328A BUSINESS ANALYTICS & MODELING 3 2014
140067 MK317A E-COMMERCE & DIGITAL MARKETING 3 2014
1961 MG221 GOOD GOVERNANCE & SOC. RESP. 3 2014
2021 MK416 MARKETING RESEARCH 2 3 2020
1914 MG323 STRATEGIC MANAGEMENT 3 170001, 140029
0391 MK400 MARKETING MANAGEMENT ELECTIVE 4 3
Electives :
2033 MK426 SPECIAL TOPICS IN MKTG MGT
170006MK425A SERVICES MARKETING
010006FL406 ADVANCED MANDARIN
Total Units : 21
Fourth Year, 2nd Semester
Subj No. Subj Code Description Units Pre-requisites Co-requisites
2015 MK423 MARKETING PRACTICUM 6 2030, 2007, 2007, 2007, 2007, 2007, 2007, 2007, 2007, 2007, 2007, 2007, 2007, 2007, 2007, 170002, 2024, 2020
Total Units : 6
ARCHITECTURE
B.S. ARCHITECTURE 2022 2020
BUSINESS ADMINISTRATION
B.S. ACCOUNTANCY 2022 2020
B.S. CUSTOMS ADMINISTRATION 2022 2020
B.S.B.A. OPERATIONS MANAGEMENT 2022 2020
B.S.B.A. FINANCIAL MANAGEMENT 2022 2020
B.S.B.A. MARKETING MANAGEMENT 2022 2020
B.S.B.A. BUSINESS ECONOMICS 2018 2013
B.S. HOSPITALITY MANAGEMENT 2022 2020
B.S. IN SUPPLY CHAIN MANAGEMENT 2024
B.S.B.A. MARKETING MANAGEMENT W/ SPEC IN DIGITAL MARKETING 2024
B.S.B.A. OPERATIONS MANAGEMENT W/ SPEC IN BUSINESS ANALYTICS 2024
CERTIFICATE PROGRAM
COMPUTING AND INFORMATION TECHNOLOGY
B.S. COMPUTER SCIENCE 2022 2018
B.S. INFORMATION TECHNOLOGY 2022 2020
B.S. IN INFORMATION SYSTEMS 2022 2018
DUAL DEGREE OF BACHELOR OF SCIENCE IN COMPUTER SCIENCE AND BS COMPUTER SCIENCE AND INFORMATION ENGINEERING 2023
EDUCATION
B. ELEMENTARY EDUCATION 2022 2018
B. SEC. EDUC. MAJOR IN ENGLISH 2022 2018
BACHELOR OF PHYSICAL EDUCATION 2022 2018
B. OF SCIENCE IN EXERCISE & SPORTS SCIENCES MAJ IN FITNESS & SPORTS MGT 2022 2018
ENGINEERING
B.S. GEOLOGY 2022 2019
B.S. MINING ENGINEERING 2022 2019
B.S. CHEMICAL ENGINEERING 2022 2019
B.S. CIVIL ENGINEERING 2022 2020
B.S. ELECTRICAL ENGINEERING 2024 2022
B.S. MECHANICAL ENGINEERING 2022 2019
B.S. INDUSTRIAL ENGINEERING 2022 2019
B.S. COMPUTER ENGINEERING 2022 2019
B.S. ELECTRONICS ENGINEERING 2024 2022
B.S. CHEMICAL PROCESS TECHNOLOGY 2024 2013
DUAL DEGREE OF B.S. MECHANICAL ENGINEERING MAJOR IN MECHATRONICS 2022 2019
B.S. PETROLEUM ENGINEERING 2024 2022
GRADUATE STUDIES
DOCTOR OF PHILOSOPHY IN MANAGEMENT 2024 2014
M.A. EDUCATION w/ Specialization in SCH. ADMI & SUPERVISION 2021 2014
MASTER OF SCIENCE IN CHEMISTRY 2014
MASTER OF SCIENCE IN MANAGEMENT ENGINEERING 2022 2014
M.S. IN PHARMACY 2022 2017
MASTER IN INFORMATION TECHNOLOGY 2021 2014
MASTER OF ARTS IN THEOLOGY MAJOR IN SYSTEMATIC STUDIES 2011
MASTER OF ARTS IN THEOLOGY MAJOR IN VINCENTIAN 2011
MASTER OF ARTS IN THEOLOGY MAJOR IN MORAL STUD 2011
MASTER OF ARTS IN THEOLOGY MAJOR IN BIBLICAL STUDIES 2011
MASTER OF ARTS IN THEOLOGY MAJOR IN LITURGICAL 2011
MASTER OF ENGINEERING MAJOR IN CHEMICAL ENGINEERING 2022 2014
MASTER OF ENGINEERING MAJOR IN CIVIL ENGINEERING 2022 2014
MASTER OF ENGINEERING MAJOR IN COMPUTER ENGINEERING 2022 2014
MASTER OF ENGINEERING MAJOR IN ELECTRICAL ENGINEERING 2022 2014
MASTER OF ENGINEERING MAJOR IN ELECTRONICS ENGINEERING 2022 2014
MASTER OF ENGINEERING MAJOR IN INDUSTRIAL ENGINEERING 2022 2014
MASTER OF ENGINEERING MAJOR IN MECHANICAL ENGINEERING 2022 2014
MASTER OF SCIENCE IN BIOLOGY 2021 2016
MASTER OF SCIENCE IN CIVIL ENGINEERING MAJOR IN GEOTECH ENGG 2022 2016
MASTER OF SCIENCE IN CONSTRUCTION MANAGEMENT 2021
M.A. PSYCH W/ SPEC. IN CLINICAL PSYCHOLOGY 2021 2014
M.A. PSYCH W/ SPEC. IN INDUSTRIAL PSYCHOLOGY 2021 2014
M.A. PSYCH W/ SPEC. IN DEVELOPMENTAL/EDUCATIONAL PSYCHOLOGY 2021 2014
DOCTOR OF PHILOSOPHY IN EDUCATION W/ SPECIALIZATION IN EDUCATIONAL LEADERSHIP 2021 2014
MASTER OF ARTS IN EDUCATION WITH SPECIALIZATION IN PHYSICAL EDUCATION AND SPORTS 2021 2017
DOCTOR OF PHILOSOPHY IN EDUCATION W/ SPECIALIZATION IN PHYSICAL EDUCATION AND SPORTS 2021 2017
MASTER IN BUSINESS ADMINISTRATION MAJOR IN CUSTOMS COMPLIANCE AND SUPPLY CHAIN MANAGEMENT 2021
LAW
JURIS DOCTOR 2022 2018
REFRESHER COURSE(LI.B/JD) 2024
LIBERAL ARTS
A.B. PHILOSOPHY 2013 2006
B.A. IN COMMUNICATION 2022 2018
B.A. IN POLITICAL SCIENCE 2022 2018
BACHELOR OF ARTS IN PHILOSOPHY 2023 2022
NURSING
B.S. NURSING 2022 2018
PHARMACY
B.S. PHARMACY 2022 2020
DOCTOR OF PHARMACY 2023 2019
SCIENCE
B.S. BIOLOGY 2022 2020
B.S. PSYCHOLOGY 2022 2020
B.S. CHEMISTRY 2022 2020
SENIOR HIGH SCHOOL
TRANSNATIONAL & DISTANCE EDUCATION