Specific Objectives

1. To provide professional education and training for students preparing themselves for careers in the marketing field.
2. To develop a marketing culture geared towards customer satisfaction through responsive concepts, procedures, products, and delivery systems.
3. To prepare the students for a highly competitive world through provision of analysis of economic, political, moral and indigenous structures, strategies, problems, institutions, and opportunities related to marketing.
4. To educate the students the ethical responsibilities of marketing executive and his personnel pertaining to his social, business, and strategy decisions.