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News - July 2012

Adamson professor is new AME Secretary General for AY 2012-2013

Date Posted: Jul 9, 2012 at 04:03:02 PM

A faculty member from Adamson University’s College of Business Administration has been given the chance to contribute to the development of higher education in the Philippines.


Professor Ma. Victoria S. Abergos, faculty member of the Management and Marketing Department, was officially inducted as Secretary General of the Association of Marketing Educators of the Philippines (AME). The ceremony took place on the association’s 24th Founding Anniversary and Induction of Officers and Directors for the Academic Year 2012-2013 at the Garcia Villa & Balagtas Hall at The Peninsula Manila last June 20.


In his letter addressed last May 30, Professor Teodoro M. Jurado, former President of AME from 1993-1994 and current COMELEC chairman, requested for University President Rev. Fr. Gregg L. Bañaga, Jr, CM, not only to attend the induction, but also to assist Prof. Abergos in attending to her responsibilities as the newly appointed Secretary General.


Prof. Jurado writes, “Believing in [Adamson’s] thrust to continuously promote the development of our educators, we are looking forward to your continuous support to her and to the Association.” With their strong belief in the power of ME (or Marketing Education), the AME strives to innovate the strategies in the field. As an official of AME, Prof. Abergos has been given the responsibility of assisting in the planning and implementation of AME’s projects for AY 2012-2013. As such, her attendance in monthly board meetings and related activities are preconditions to her position.


It is no doubt that the AME’s aim to provide new perspectives for prospective marketing professionals is a complex task. However, it is also a worthwhile one, and with the addition of Prof. Abergos to AME’s officers, the future of marketing education can only look brighter. Andrea N. Macalino