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News - January 2009

AdU’s Ave Maria Short-listed in CMMA

Date Posted: Jan 2, 2009 at 06:55:26 AM

Ave Maria, AdU’s entry in the 30th Catholic Mass Media Awards (CMMA), was among those who were short-listed in the award-giving body’s Best Short Film Category held last October 29, 2008 at the GSIS Theater, Pasay City. CMMA started on 1978. It pays tribute to those who have promoted Christian Values in the field of radio, print, advertising, television, to name a few.


Ave Maria was produced by the AdU production team SceneXsena. Before qualifying for CMMA, Ave already garnered various awards (namely, 1st Best Picture, Best Editing, Best Production Design, Best Music Video, Best Movie Director, and Best Interpreted Short film) from Athena Awards. Athena Awards is popular among the University’s 3rd year Mass Communication students. In here, different MassComm production teams create their own opus—an integration what they’ve learn from their radio and production courses. Athena Awards was headed by Prof. Edward Gonzales of the Foreign Languages Department.


“It was such a memorable experience when I met faces behind the big names in the industry who all gathered during the awards night,” uttered Jessica David. David directed Ave. Ave was a story of unconditional love between siblings with no parents. Isolated from the social world, they were thought to be different by their neighbors. Lito (portrayed by Jerico Magpantay) and Maria (portrayed by Danica Martin) were the protagonists of the film. RRitual