Students from the College of Business Administration and the Mass Communications Department teamed up to compete in this year's Integrated Marketing Communications (IMC) competition organized by the Philippine Association of National Advertisers (PANA). This year’s event, dubbed as “LOL: Life on the Line, A Health and Wellness Campaign for the Youth” gathered top marketing students all over the country to conceptualize, design, and present a marketing plan that will highlight the role of IMC.
BSBA Marketing students Fernando Sarael, Jr. and Joyce Montinola and Mass Comm students Dom Jason Sauro, Joven Santiago, and John Patrick Fandiñola worked together to compete in this year's IMC competition. Only the top ten entries made it to the semi-final round out of 30 entries this year, and Adamson’s entry was ranked eighth.
“Competing in this contest allowed me to utilize my classroom training and taught me how to prepare an IMC plan,” Sarael said of his experience in the contest.
PANA is considered to be the leading organization of advertisers from every major industry in the country. Composed of more than 300 member companies, PANA is highly recognized in the advertising industry as a self-regulatory body that is committed to the promotion of “Truth in Advertising.”